CHOOSING THE RIGHT SCHOOL
An Interactive Toolkit for Parents & Guardians
THE EXPERIENCE OF CHOOSING A SCHOOL
Choosing a school is one of the most important decisions that parents will make.
And yet many parents will find themselves lost when it comes to making this critical decision. Most schools are hard to distinguish from one another and there is often an overwhelming amount of information to absorb.
We believe that it is our responsibility as schools to reconfigure admissions as a learning moment for families - an opportunity to learn whether a school is the right school for a child.
CHOOSING THE RIGHT SCHOOL TOOLKIT
Choosing the Right School is an interactive toolkit for parents & guardians, designed by [YELLOW CAR].
Through a series of seven guided activities, parents are given the opportunity to reflect on topics such as their own experience of school, what's important to them (and their children), and whose opinion is important.
They are also given support in preparing for a school tour and provided with a protocol for reflection on their first impressions of a school.
1. CUSTOMISED TO YOUR SCHOOL
Choosing the Right School is produced as a deck of cards that can be given away to families at different stages in their admissions journey.
Participating schools are given the opportunity to customise the deck with their brand, colours, and even some of the content. We also produce translated versions of the deck, where required, if the school provides us with a translation.
2. PRODUCTION & LICENSING
We try and minimise production costs, so once the toolkit has been approved, we provide you with all of the printing specs and files to hand over to your local printer. You are free to print as many copies as you need.
The licensing agreement fee is valid for one year. If you decide you want to adjust the deck for year 2, that is also possible.
The licensing fee covers the cost of building out the toolkit and preparing the files for production.
It is important to note that we will not sell the toolkit to another school in your city, as long as you keep renewing the license.
3. TRAINING AND IMPLEMENTATION
We understand that some admissions team would benefit from additional training and support, to ensure that this toolkit is properly integrated into the overall admissions journey in their school.
We therefore offer a 3-hour online workshop that can help you:
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Rethink Open Days as a learning experience
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Integrate the message of the toolkit into your website
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Integrate principles of the toolkit into the school tour
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Gather useful data and feedback from families
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Measure the impact of the toolkit on your conversion rates.
SIX BENEFITS TO YOUR SCHOOL
1. Admissions is a learning moment for families.
2. Strong positioning as the school that helps families "choose".
3. Strong focus on the overall experience of families at this stage of the lifecycle.
4. Exclusive use of the product in your city.
5. Access to future upgrades and associated products.
6. An opportunity to learn from other schools involved in this project.
